Danone - Danone | Retail Insights

Danone implemented the solution with 20+ business partners and large retail chains – all linked together to achieve the same business goals.

Challenges

 - Out-of-stocks, overstocks and/or phantom inventories at POS
 - Lack of information about inventory levels at distributors/retailers

Strategy

- Obtain information from retailers 
- Monitor the behavior of sales to make product replenishment more efficient 
- Boost revenue, as well as brand loyalty of the consumers

Results

- Direct communication with the field
- Automatic sales information with very little delay

“The great innovation of this tool is direct communication with the field. Today, we automatically receive sales information with very little delay. When a store is close to running out of stock, I send an email to a sales representative of that location to inform them of the situation so that the store will act on those SKUs.”
Fernando Gonçalves – Operations Manager - Brazil

To overcome challenges, this client uses the following solutions:

Retail Insights

Retail Insights

Avoiding out-of-stocks or excess inventories and getting accurate information about products’ performance at points of sales (POS) is what manufacturers and retailers desire to know on a daily basis.

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Distribution Insights

Distribution Insights

Avoid out-of-stocks or excess inventories and get accurate information to better plan sales actions.

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bussola busca varejo distribuicao < manufatura instituicoes financeiras missao visao