Raia Drogasil - Raia Drogasil | Demand Activation Retail

Solving inventory management needs for the largest pharmaceutical company in Brazil with Demand Activation Retail.


• Out-of-stock, overstocks and/or phantom inventories at POS
• Lack of information about inventory levels at distributors/retailers
• Difficulty following product tendencies, new item sales and/or promotional campaigns


• Management of inventory at the POS
• Reduce phantom inventories
• Reduce excess inventory
• Reduce stock-outs


• Stock-outs of a large manufacturer were reduced by 92.5 %
• Increased revenue
• Decreased order processing time

To overcome challenges, this client uses the following solutions:

Demand Activation Retail

Demand Activation Retail

Avoiding out-of-stocks or excess inventories and getting accurate information about products’ performance at points of sales (POS) is what manufacturers and retailers desire to know on a daily basis.

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