DoPomar is a Brazilian company that operates in the market of healthy, high-quality food products.
Avoiding out-of-stocks or excess inventories and getting accurate information about products’ performance at points of sales (POS) is what manufacturers and retailers desire to know on a daily basis.Read more
“Despite fierce competition, the categories of baby and natural foods recently introduced many innovative product lines and brands; this fact makes close monitoring of the efficiency of our campaigns in stores a key factor for success. Retail Insights helps all areas of the company in decision-making and also in understanding consumer preferences, which we monitor to define future innovations. Today 100 percent of stores have our products on shelf, even with us being a start-up company with many challenges.”