Category Management Conference 2015

Event published on 9/29/15
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As members of the Category Management Association, we are proud to sponsor the 2015 Category Management Conference. We invite you to attend our speaking session, The Power of Integrated TPM. You’ll learn how to use real-time data for forecasting and trade promotion management (TPM/TPO) to understand, plan and shape demand.

Session Title
The Power of Integrated TPM

2:10-2:40 p.m.

Wednesday, September 30

Break-Out/Track Room #3

Session Overview
Improve your ROI on trade promotions with a better way of doing TPM. Learn how a top CPG manufacturer capitalizes on trade promotions using a breakthrough integrated TPM method that was once thought to be a theoretical necessity, but has now been put into practice with NeoGrid TPM.

Marcel M. Zondag, JD, Ph.D.
Assistant Professor
Food/CPG Marketing, Haworth College of Business, Western Michigan University

Bruce G. Ferrin, Ph.D
Associate Professor
Food/CPG Marketing, Haworth College of Business, Western Michigan University

iPad Mini Raffle
Plus, make sure you stop by our booth for your chance to win an iPad mini with case! The case is manufactured by NeoGrid client, Belkin; and both the iPad and case are available at NeoGrid client, Best Buy.

2015 Category Management Conference
September 29 - October 1, 2015
Caribe Royale
Orlando, Florida
Booth #15

About CMA
The CMA, a Professional Association, exists to help its members drive meaningful category and brand growth by building shopper satisfaction heroes and facilitating strategic collaboration between retailers, suppliers and their solution providers in: Category Management, Shopper Insights & Marketing, Planogram & Space Management and In-Store Execution & Merchandising.

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