Learn the hard truth about your TPM solution where experts dispel myths around TPM in Consumer Goods Technology – CGT Straight Talk TPM Myth vs. Reality. Our Senior Solutions Consultant, Michael Williams, challenges processes that enable ineffective understanding of retail promotion performance causing the same underperforming activities to be implemented season over season.
“With more in depth analytics, sales professionals can quickly identify their top performing promotions and share best practices cross-functionally to drive true ROI for their promotional plans.”
Myth: "All promotions drive incremental revenue and increase market share.”
Reality: Read the complete myth buster in the August 2016 issue of CGT magazine.