NeoGrid Listed by Gartner in 2015 Market Guide for Trade Promotion Management and Optimization as a Representative Vendo

News published on 8/11/15

Gartner listed NeoGrid as a representative vendor on its latest TPM report: Market Guide for Trade Promotion Management and Optimization. According to the report, “Consumer goods manufacturers spend upward of 25% of revenue on trade promotions — and more each year. Better visibility, analysis and collaboration with retailers are required to combat this trend. CIOs and IT leaders should use this guide to help business partners understand technology's role.”

The report covers the following topics:

  • Key Findings
  • Recommendations
  • Market Definition
  • Market Direction
  • Market Analysis
  • Representative Vendors

Gartner subscribers can read the report here.

Gartner, Market Guide for Trade Promotion Management and Optimization, Dale Hagemeyer, 10 August 2015
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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