Gartner listed NeoGrid as a representative vendor on its latest TPM report: Market Guide for Trade Promotion Management and Optimization. According to the report, “Consumer goods manufacturers spend upward of 25% of revenue on trade promotions — and more each year. Better visibility, analysis and collaboration with retailers are required to combat this trend. CIOs and IT leaders should use this guide to help business partners understand technology's role.”
The report covers the following topics:
Gartner subscribers can read the report here.
Gartner, Market Guide for Trade Promotion Management and Optimization, Dale Hagemeyer, 10 August 2015
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