BUSTED! Learn the hard truth about your TPM solution in Consumer Goods Technology — CGT Straight Talk TPM Myths vs. Reality. Our head of sales, Stephen Minakovic, challenges implemented solutions that are being used as glorified financial ledgers, against what TPM should be — a complex, interdepartmental, multi-level process that requires real-time data and cross-functional alignment in order to make trade promotions more effective.
Myth: "I already have a TPM solution — I’ve got the entire trade promotion process covered."
Reality: Read the complete myth buster in the August issue of CGT magazine.