{"id":545,"date":"2016-11-10T15:30:09","date_gmt":"2016-11-10T17:30:09","guid":{"rendered":"https:\/\/neogrid.com\/en\/collaborative-replenishment-increased-productivity-and-profitability-for-retail\/"},"modified":"2016-11-10T15:30:09","modified_gmt":"2016-11-10T17:30:09","slug":"collaborative-replenishment-increased-productivity-and-profitability-for-retail","status":"publish","type":"post","link":"https:\/\/neogrid.com\/en\/collaborative-replenishment-increased-productivity-and-profitability-for-retail\/","title":{"rendered":"Collaborative Replenishment: Increased Productivity and Profitability for Retail"},"content":{"rendered":"

Imagine this scenario: the industry is planning to sell, next year, 750,000 extra bottles of soda to their current business partners. But then they do not inform this goal to an important link in the chain: retail. Retail, in turn, has planned to reduce the orders in the next period, based on sales history, which recorded lower demand for soda on the shelves and, therefore, a drop in the inventory rotation for that item. You can see the confusion this creates, right?<\/p>\n

To meet these needs, retail and industry are adopting the CPFR (Collaborative Planning, Forecasting and Replenishment)<\/strong> Methodology<\/strong>. This approach foresees inventory planning and replenishment<\/strong> based on an integrated process<\/strong>, in which all supply chain<\/strong> agents<\/strong> take part, with the aim of increasing profitability<\/strong> and competitiveness<\/strong>.<\/p>\n

The methodology includes steps that align the planning between the internal (production, trade, marketing and sales) and external (business partners, whether industry, distributors or retail) areas of the company, adjusting the expectations among all of them at a specific time, called consensus<\/strong> (as the chart below). Bringing the perception of business partners<\/strong> to this step makes all the difference, as this will integrate scenarios that will help align strategies that increase the availability<\/strong> of products and productivity<\/strong>, impacting on profit margin<\/strong>.<\/p>\n

The CPFR methodology<\/strong> acts as a facilitator in identifying solutions to various challenges, such as:<\/p>\n