Neogrid announces third acquisition after its IPO

Neogrid (NGRD3), a Software as a Service (SaaS) company for supply chain management, announces the acquisition of Arker, a digital startup specialized in control and performance of commercial funds for manufacturers. The investment was R$ 26 million in the company, which currently has approximately R$ 5.6 million in contracted annual recurring revenue (ARR) and an annual growth rate of 160%.

“This acquisition is another strategic step for our inorganic growth. The integration of Arker into the Neogrid ecosystem offers a high potential for synergy, where the complementary nature of the offerings produces a more comprehensive portfolio benefiting from the data and connections already in our platform”, explains Eduardo Ragasol, CEO of Neogrid.

Founded in 2019, Arker is a pioneer in the Brazilian Trade Promotion Management (TPM) market. The company offers big data, analytics, and artificial intelligence technological solutions to help manufacturers drive and manage commercial actions with modules such as budget planning and funds distribution, in addition to data analysis on consumption, promotion life cycle, and effectiveness of initiatives.

“The manufacturer invests between 3 and 8% of gross revenue in commercial funds and contracts at retailers and distributors. We help to improve controls and accuracy in investment decisions in the right channels, customers and brands”, comments Thomaz Camanho, CEO of Arker. “This strategic movement between Arker and Neogrid will leverage our international growth, as we will have a dream team to deliver even more comprehensive and powerful solutions to the market”, completes Camanho.

This is Neogrid’s third acquisition after its IPO. In all, the company has already invested over R$ 41 million in mergers and acquisitions (M&A’s), which will be the destination of 80% of the amount raised with the IPO.

“Our strategy is to invest on companies that, in addition to being complementary, have an extremely qualified team and present an interesting growth potential. We found this at Smarket, Horus and now at Arker. In these cases, Neogrid will act as a kind of catalyst for the expansion of each of these business”, analyzes David Abuhab, Chief Strategy Officer of Neogrid.

For more information, visit Neogrid’s investor relations website.

About Arker 

Founded in 2019, Arker is a Brazilian technology company, pioneer in the national Trade Promotion Management (TPM) market. A digital startup specialized in the control and performance of commercial funds for manufacturers, Arker provides tools that range from budget planning to execution and confirmation of commercial actions through image recognition. With operations in several countries in Latin America, the company has in its customer portfolio several benchmark companies in the market.